Blog

Introduction of Dynamic Ping Pricing Improves Profitability for Lead Gen Companies

ClickPoint Software® today announced the integration of Dynamic Ping Posting for their revolutionary lead management software, LeadExec. This major upgrade improves […]

TRUSTe Unveils Web Privacy Seal For Online Lead Generation

TRUSTe’s privacy certification enables companies to increase customer acquisition and lead conversions rates San Francisco, Calif. – July 26, 2010 – […]

Accelerize New Media, Inc. Enhances Proprietary Lead Management Platform by Utilizing TARGUSinfo’s On-Demand Lead Verification Solution

Accelerize New Media, Inc.’s (OTCBB: ACLZ) Cake Marketing Division today announced that it entered into an agreement to integrate On-Demand Lead […]

AdEx Media Announces Plans For Cost Cutting and Restructuring Of Operations Due To Problems Processing Consumer Credit Cards

AdEx Media, a leading performance-driven, online marketing and distribution company, today announced that in connection with current industry-wide pressures by the Credit Card Associations, all of its merchant processing agreements have been terminated rendering the Company temporarily unable to ship or bill consumers for its internal offers. Many of the Company’s third party advertisers are experiencing similar merchant processing problems although the Company will continue to market and promote available third party offers for its advertisers. The Company is currently attempting to secure new merchant processing relationships, including offshore and international processing.

TARGUSinfo Breaks New Ground to Boost Lead Intelligence

In an October 2009 Forrester Research report titled The Intelligent Approach to Customer Intelligence, Andreas Weigend, Amazon.com’s former chief scientist, said “In 2009, more data will be generated by individuals than in the entire history of mankind through 2008.”

That’s why today, TARGUSinfo, the trusted leader in On-Demand Insight® about prospects and customers, announced that it has deepened its investment in innovation, offices and personnel to further help businesses capitalize on the massive amount of data available.

$28 Idea Births New Butterfinger(R) TV Commercial

Advertising creative can come from anywhere and anyone. That truth was born out through Nestle Butterfinger’s “Nobody’s Gonna Lay a Finger on My Butterfinger” Video Contest. The winner invested $28 – the cost of two pizzas and a Butterfinger® candy bar. That was enough to launch a new TV ad, which begins airing nationally February 15.

Nestle Butterfinger conducted a national search for creative content through a user generated video contest in 2009. The challenge: How far would you go to protect your Butterfinger candy bar? The question hit a nerve and more than 600 entries were received.

As Seen Everywhere Launches To Bring DR Industry First-Ever Integrated Pay Per Performance Multi-Channel Online Exchange

As Seen Everywhere makes its official debut this week, bringing direct response marketers the industry’s first fully-integrated multi-channel pay-per-performance online exchange. Designed for marketers, media and agencies alike, As Seen Everywhere serves as a one-stop, risk-free, revenue-generating platform for managing multi-channel pay-per-performance DR campaigns.

“For the first time, As Seen Everywhere puts DR campaigns on every media platform simultaneously – giving marketers an unprecedented reach in their pay-per-performance advertising. At the same time, media can generate revenues from other channels of distribution. As Seen Everywhere allows all constituents of a direct response campaign to benefit as they never could before,” said Trygve Duryea, president and CEO of As Seen Everywhere.

New Website Aims to Simplify the Process of Finding Performance Based Marketing and Media Opportunities

An innovative new industry website, TheLeadPages.com, is aiming to help media buyers, marketing directors and companies looking to purchase online and offline media on a performance basis.

TheLeadPages.com offers a simple, intuitive industry directory where media buyers and marketing managers can easily search for companies offering pay per call, pay per lead, affiliate marketing and technology services all in one centralized location.

Integrated Marketing Summit (IMS) Brings World-Class Speakers to St. Louis December 10

Thirty of the country’s leading experts on topics such as social media, sales and marketing lead management, search engine optimization and integrated marketing will be in St. Louis on December 10th – and limited space is still available for this premier event for marketers and sales professionals. Nationally known experts will share their insights on topics covering the full spectrum of integrated marketing and sales.

Generate New Business in the New Year with a Free Listing in TheLeadPages.com

For companies looking to “jump start” their New Year prospecting, a free business listing in TheLeadPages.com directory may be just the tool to make that happen!

TheLeadPages.com, which launched today after six months of development and beta testing, is an innovative online directory for lead generation industry providers and for those companies who are looking for leads or performance marketing specific to their product or industry.

Leads Con 2009 Registration Open

Leads Con, the annual Lead Generation Industry conference, has opended registration for the 2010 show which will be held in Las […]

Are Google Comparison Ads a Game Changer?

Google recently announced the launch of their new Comparison Ads feature which will allows advertisers to feature their services along side other comparable companies. The new platform will offer advertisers an opportunity to take advantage of Googles massive audience on a per lead or per call payment model. Currently the testing is taking place in limited markets in only the mortgage vertical however plans to expand are on the horizon.